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Günümüzde, hızla değişen teknolojilerün etkisiyle ev dışındaki tüketim sektörü büyük bir dönüşüm deneyimliyor. İnsanların yaşam stili giderek daha hareketli hale geliyor ve bu da restoranlarda yemek yemeyi, alım sektöründe zaman geçirmeyi ve yeni deneyimler sürdürmek istemelerini beraberinde getiriyor. Bunun yanı sır